Are you wondering how you can win a PR tender? If you’ve never tendered before, you may have some questions about the tendering process and what to include.
The contents of the PR tender will depend on the needs of the buyer. Each tender will be different and because of this, we will detail what is generally required and expected.
When you are responding to a PR tender, you will likely have to provide an outline of a PR plan. You should be prepared to detail how you will provide PR services for the contract you’re applying for.
Pay attention to what is noted in the tender documents. They will likely note specifics and objectives that the buyer wants to achieve from this contract. Read them carefully and demonstrate your understanding in your answers. You’d be surprised how many businesses don’t do this.
Along with the PR plan, you will often need to propose a working methodology. This could be inbound or outbound. This can include, but isn’t limited to the following:
The PR methodology will vary depending on the needs of the buyer and the project at hand. This is a great time to demonstrate your expertise in PR and your knowledge.
For any PR tender, you want to persuade the buyer that you’re the best for the job. For this, backing up what you’re saying with facts. You could include any awards that your agency has won. Hard statistics and facts really help drive your point home.
Other metrics for reiterating why your company is the best choice, is by mentioning credentials and skills. Did anyone on the project study this at university? How many years of experience do you have collectively? Does anyone specialise in a certain area of PR? Including information like this can really strengthen your PR tender.
Your experience will have a part to play in your PR tender response. For a PR tender, you will need to detail up to three case studies. Ideally, these contract examples will be similar in scope, style and complexity to the tender you’re applying for. Remember to keep in relevant demonstrating your skills. Including how you overcame any unexpected challenges is always a plus. This will convey flexibility and problem-solving giving the buyer confidence in your capabilities.
Consider the reporting methods that you’re going to use during the contract. These will likely be classic PR reporting methods over a specific period. For example:
You should have a better idea of what’s required for a PR tender now. Reading the tender documents can help you gain a better understanding of what the buyer wants. You can expect to include a PR plan and working methodology.
Demonstrating your experience is essential and remember to keep it relevant. Be persuasive in your responses and explain why your company is best for the job.
You don’t always have the time or resources to write a winning response in house. Outsourcing to bid writing experts can help. Our sister company, Hudson Succeed, offer four levels of bid writing support. They boast an 87% success rate and have over 60 years of bid writing experience. The services on offer include:
Running your own business takes up a lot of your time. The last thing you want to be doing is trawling hundreds of websites searching for digital marketing tenders. Most websites post multi-industry opportunities and filtering them with CPV codes can produce unreliable results. Luckily for you, we have a solution.
Creative Tenders is an easy-to-navigate, centralised portal hosting live creative tender opportunities from across the UK.
SLaM ST21 – P150 PR Support
South London and Maudsley’ NHS Foundation Trust – London Budget: £40,000
Single Party Framework for European PR Agency Services
IDA Ireland – Republic of Ireland Budget: £700,000
Admittance to a Panel for Supply of Brand & Marketing Services and/or PR Agency Services
Yorkshire Water Services Limited – Yorkshire and Humber Budget: £7.5million
Climate and Nature Communications Plan and Delivery
Herefordshire Council – West Midlands Budget: £150,000
PR & Marketing Campaign
Glenville Walker and Partners (“GWP”) – North West Budget: £7,000
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