Signage Tenders: The Secrets to Success!

Published29th July 2022

Here’s how you can find and win signage tenders

How to find signage tenders

When you search for signage tenders, you’ll likely start off by using a search engine such as Google. This is understandable, and you’ll find a lot of results! However, the challenge will be narrowing it down to signage tenders that are suitable for you. For example, you may be looking for tenders in a certain location or within a particular budget.

The sites you search will have tenders listed in a variety of ways, and all will be different. It will take hours to go through these to find a tender right for you. They won’t feature the key details on some results either. This means you’ll have to scour through lengthy tender documents. Once you get through these, it might not be a suitable contract, so you’ve wasted all this time!

The good news is that there are helpful solutions available to you.

Creative Tenders

At Creative Tenders, we are one of Hudson Discover’s 11 sector-specific portals. These portals are specifically designed to make the tendering process easier. This is done by listing tenders based on selective filters. You can see tenders based on location, deadline dates, budget, and keywords.

Our Opportunity Trackers add new signage tenders to the portal daily. So, they are always up to date. Plus, we don’t use CPV codes, which can result in missed opportunities. It is what sets us apart from other tender portals.

You can also receive tender notifications when tenders are uploaded that may be of interest to you. It couldn’t be easier! Or could it?

Discover Elite

If you want to streamline the process even further, you can sign up to Discover Elite. With this service, a dedicated Account Manager will find live bids on your behalf. They’ll speak with you weekly to discuss opportunities that may interest you. This is especially helpful for those with little time to spare due to busy schedules.

Examples of signage tenders found on our portal

Creative Enterprise West (Hounslow’s Creative Enterprise Zone) – Wayfinding

London Borough of Hounslow – London – Budget: £50,000

National Signage Framework

Forestry Commission – South West – Budget: £1,200,000


ESPO – East Midlands – Budget: £25,000,000

GB-Braintree: Wayfinding Signage at Horizon120 Business Park

Braintree District Council – Eastern – Budget: £100,000

Production and Installation of Signage (To Promote the Level of Investment Underway By Hull City Council)

Hull City Council – Yorkshire and Humber – Budget: £35,000

How to win signage tenders

To win signage tenders, there’s a few tips you should know. We sat down with our Senior Bid Writers to see what their top tips are for winning signage tenders!

1.     Don’t use technical jargon

The buyer is likely to be unfamiliar with your industry. So, to avoid confusing them, make sure you don’t use any technical words that they won’t understand.

2.     Be clear and concise

Similar to our previous point, you don’t want to confuse the buyer. Keep your bid proposal as clear and concise as possible. Focus on answering the questions and don’t ramble about anything irrelevant.

3.     Express what makes you different

You should always showcase your unique selling point (USP) in your bid. This gives the buyer an idea of what you can bring to the contract that other suppliers can’t. It is also a great way to help you stand out.

4.     Showcase your experience

The buyer wants to see that you have evidence of completing signage tenders. You should include three to five case studies that detail similar projects that you did well.

5.     Proofread and edit before submission

Before you submit any bid proposal, not just ones for signage tenders, you must proofread them! If you don’t, you are almost certain to have left mistakes and errors that the buyers are likely to notice. This will give them the impression that you do not thoroughly check your work. If you don’t do this, they won’t trust you to handle their contract well.

6.     Use bid management to stay organised

You should use bid management to stay on track when working on a bid proposal. It can be easy to become overwhelmed with the workload. By breaking it down, you separate it into manageable chunks.

7.     Don’t submit the bid last minute

One of the worst things you can do is submit proposals for signage tenders at the last minute. This is often a recipe for disaster. You may come across technical issues or find that there is further information to submit. If you are already close to the deadline, it will get extremely stressful. If you submit your proposal even a minute late, you won’t be considered.

Who can help you win signage tenders?

Worried you don’t have enough time to dedicate to writing a bid? Help is available! Professional Bid Writers are at hand to support you with your bid proposal. They can take all the stress off of your hands and handle the entire process on your behalf. This is ideal for organisations or individuals that do not have the spare time.


Here’s a summary of everything we covered in our blog on signage tenders!

To find signage tenders, you should use tender portals such as Creative Tenders. You can upgrade to Discover Elite to have an Account Manager do it for you!

To win signage tenders:

1.     Don’t use technical jargon

2.     Be clear and concise

3.     Express what makes you different

4.     Showcase your experience

5.     Proofread and edit before submission

6.     Use bid management to stay organised

7.     Don’t submit the bid last minute.

Need help writing your next tender?

If you don’t have the resources or time to write a winning bid, why not outsource it? Our sister company, Hudson Succeed, boasts an 87% success rate and have over 60 years of collective bidding experience. They offer four bid writing support packages to help you on the path to success. Whether you’re new to tendering, or simply need someone to proof your written response before you submit – we can help.

Tender Ready

Our Tender Ready programme is designed for those who have never tendered before. This 4-week programme works with you to ensure you have everything in place to tender successfully.

Tender Improvement

Tender Improvement can help if you’re already tendering but aren’t seeing success from your current efforts. Our Bid Writers will assess your previous submissions and supporting documents. They’ll give you feedback and guidance on how to improve, helping you to secure your next tenders.

Tender Mentor

If you’ve written a tender and need someone to proofread it – Tender Mentor is for you. A Bid Writer will double-check it’s in line with the specification and free of any grammar or spelling mistakes.

Tender Writing

If you’ve found the perfect tender but don’t know where to start – we can help. Send the specification over to us and our Bid Team will do the rest. They’ll let you know what they need from you and provide you with a full breakdown. They’ll even submit it on your behalf, leaving you more time to focus on your business.

Get in touch to find out more information.

Want to save even more time?

Upgrading to Discover Elite will ensure you never miss a tendering opportunity even when you’re busy!

The Ultimate Time-Saving Tool offers your business:

  • An annual subscription to a maximum of two Discover portalsof your choice.
  • Up to five bid breakdowns per month to help you make your bid or no-bid
  • Weekly phone calls with your Account Manager to discuss viable leads and tendering opportunities.
  • Award and pre-market engagement notices monitored on your behalf.
  • Public and private buyer portal management including registering, password management, downloading documents and assessing viability based on your bid strategy.

We also source opportunities for sectors including:

Book a free live demo with Creative Tenders to see how we can help your business grow.

Contact us for more information.


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