Kathryn Johansen

When did you start working in the creative sector?

Just after finishing my Master’s degree in Media Production, in 2009.

What is the biggest change you’ve seen in the sector in the last ten years?

Probably the shift from print media to digital, I know everyone says this but name another sector which can literally change every single day with new technical advancements and developments.

What made you stay in the creative sector?

The variety of the work, it’s always changing so therefore never gets dull.

What is your biggest achievement in the sector?

I’d probably have to say working with this team on the creation of Creative Tenders, it’s such a great tool and I think it’s going to be a wonderful asset in helping businesses within the industry to grow.  I have been a part of it since day one, from initial planning to product launch and the whole team are 110% behind it, believe in it and are passionate about it which you don’t often see nowadays.

If you could describe the sector in 3 words what would you say?

Exciting, prosperous and fun.

If you could predict anything in the creative sector, what would it be?

The sector is strong here in the UK but in the coming years I would really like to see it grow and thrive, with more opportunities for us from abroad and to really show the strength we have as a digital and creative cluster.

If you didn’t work at in the creative industries what would you do?

It was after my A-levels that I really chose to go down the creative path so it would involve choosing my education differently but I would have got into archaeology.

What 3 skills do you think you need to be successful in this sector?

Ingenuity, imagination and drive